01 / Project considerations
Merchandise, displays and checkout
Tall shelves and endcaps can interrupt light reaching merchandise lower down. General ceiling lighting and accent fixtures should be considered together, including color appearance, rendering and viewing direction. Wattage alone does not describe the useful light delivered to products.
Checkout screens, customer queues and pickup counters have different visibility needs from display walls. Daylight and reflective packaging can affect glare. We review actual display layouts and changes planned for the sales floor rather than assume every store needs the same fixture spacing.
- Shelf heights and endcap shadows
- Color consistency and reflective packaging
- Checkout and pickup-area visibility

